TL;DR
- Costa Coffee has altered a popular food item
- Customers are expressing their disappointment
- The change relates to the heating process of its cinnamon buns
What You Need to Know
In a move that has left a bitter taste in the mouths of faithful customers, Costa Coffee, the UK’s leading coffee chain, has implemented a controversial treat change.
The alteration in question? The way the chain’s beloved cinnamon buns are heated. Rather than being served toasty and warm from an oven, the sweet treats are now heated up in a microwave as detailed here.
Fan Reaction
Fans of the coffee giant took to social media to express their displeasure at the change. Comments range from disappointment regarding the texture change of the buns, to claims of a broken tradition and ‘ruining a favourite treat.’ Some angry customers have even pledged to switch to rival coffee chains.
Costa Coffee’s Response
Costa Coffee has yet to issue a formal response to the backlash. Meanwhile, their sales and customer satisfaction ratings continue to be impacted by both their latest decision and the ongoing fan outrage.
Final Thoughts
The Costa Coffee treat change serves as a reminder that even minor adjustments to beloved items can stir significant controversy. Whether this backlash prompts a revert back to the traditional heating method or causes Costa to lose loyal customers to rivals remains to be seen.
A close-up of the modified Costa Coffee cinnamon bun next to a sign announcing the change
